We started DupeFinder because we love designer fashion, but we’re not always happy to pay designer prices. When we see a bag, pair of shoes or jacket we love, we inevitably start looking for a more affordable way to get the look… so that’s exactly what we do here.

We find the pieces everyone’s talking about online, dig through the high street and smaller brands, compare the alternatives and share the ones we genuinely think are worth buying.

We want finding a great dupe to feel as good as finding the original. So if there’s been a designer bag you’ve been obsessing over, shoes on your FYP or a jacket you can’t stop thinking about, we’ll do the digging and point you towards the alternatives we think are genuinely worth your money.